✅ What products traders really want and ready to pay for
Creating a product for traders can feel tricky at first. You might have the skills to code a bot or indicator but not yet the spark of an idea that traders will actually buy. The good news is that inspiration isn’t magic - it’s a mix of research, observation and empathy. Here’s how to find it.
Start with traders’ daily problems
Every trader faces small frustrations. Maybe their stop loss doesn’t fit their risk style, their chart setup feels cluttered or they spend hours doing manual checks. Each of those pain points is a potential product idea.
Read trading forums, Telegram chats and subreddit discussions - anywhere traders complain or ask “is there a tool for this?”. That’s your signal. The best products solve something traders already talk about, not something you think they should need.
Look at what already works
Visit the cTrader Store and browse the top-selling bots, indicators and plugins. What do they have in common? Clear results, automation, visual simplicity or strategy transparency?
You don’t need to copy existing tools - just notice the patterns. If many traders buy risk calculators, for example, maybe they’d also want a version that fits specific trading pairs or a lighter version for mobile.
Sofia Savchenko
When you analyse what already works on the Store, it helps to look not only at the idea behind the product but also at how the seller presents its value. Strong presentation often reveals what traders care about most.
A good way to understand how strong products communicate their value is to look at real examples. This one is a clear benchmark – clean screenshots, a short video, a clear explanation of how the tool works and a simple structure that helps traders decide quickly. It’s a good reference for how a well-presented product can build trust and convert interest into sales:
https://ctrader.com/products/1879
You’ll notice that the most successful tools usually have:
- screenshots that clearly show how the bot or indicator behaves on a real chart
- a short video demonstrating the workflow
- a support page or documentation where traders can learn more
- simple explanations of the logic and when the tool should be used
These elements aren’t just “nice extras” - they show what traders expect, what features they pay attention to and what kind of clarity they trust. Analysing these patterns can help you refine your own product ideas and understand which direction might resonate with real users.
Listen to your users
If you already have a small audience, even a few early users can help you generate new ideas. Ask them what slows them down, what they wish existed or what features they ignore in current products.
The most successful sellers don’t just publish and move on - they treat every review, comment and request as research material.
Follow market movements
Traders react fast to news and volatility. Watch which assets suddenly become popular - gold, oil or certain crypto pairs - and think of products that support those trends.
When volatility increases, traders often want tools for faster entries, safer exits or better position management. Each market shift is a wave you can ride with the right idea.
Aleks Kozlov
Build for yourself first
Sometimes the best ideas come from your own trading. What do you automate, simplify or track manually? Tools created to solve your own workflow tend to feel more authentic - and that’s exactly what traders trust.
Amanda’s story reminds us that ideas born from your own trading routine can grow into something much bigger when you keep refining them.
Aisylu Chanysheva
Combine data with creativity
Use analytics tools to see which product pages attract attention but not conversions. Maybe traders are interested but don’t find what they need. Adjust your idea to fill that gap.
At the same time, allow space for creativity. Even a small twist - a unique visual interface, a simple notification system or a better onboarding flow - can make your product stand out.
Thomas Sparrow’s story shows how even the simplest idea can evolve into advanced tools when you keep improving and experimenting.
Sofia Savchenko
Ready to build your next hit?
Don’t wait for the perfect idea - start experimenting today and let traders show you what works.
Look at what works on other platforms
Another strong source of inspiration is studying what already works on other platforms. MT4 and MT5 have huge libraries of indicators and automated tools developed over many years, and TradingView also has a large catalogue of popular scripts and ideas.
When you explore the most downloaded indicators or the tools traders consistently add to their favourites, you start to see clear patterns. Risk management helpers, simple signal tools, clean visuals and small automations appear again and again.You don’t need to replicate these tools. Instead, focus on why they resonate. Is it the simplicity of the logic, the clarity of the workflow or the way they solve one narrow trading problem? Understanding this helps you adapt proven ideas for the cTrader environment.
And here is the real opportunity: competition on MT4, MT5 and TradingView is extremely high. These platforms have been around for a long time, they have thousands of tools and it’s difficult for new creators to stand out.
cTrader is in a different phase. The user base is growing fast, demand for tools is high and many popular indicators and utilities simply don’t exist in the cTrader ecosystem yet. This creates a unique window where you can explore what works elsewhere, bring it to cTrader in your own way and capture a niche before it becomes crowded.
Find real problems in trader discussions
Reddit is one of the fastest ways to uncover what traders actually struggle with. Scan threads in r/Daytrading, r/Trading and r/Forex for repeating questions, frustrations and tool requests.
Look for signals like high upvotes, many comments or phrases such as “I wish there was a tool for…”. These patterns point to real demand. Turn the pain into a product idea and keep the scope tight so your first version solves one clear problem.
Search: “I wish there was a trading tool for”
Search: “trading indicator recommendation”
Search: risk management and position sizing in trading
Tip: save promising threads and summarise the problems in a short note - then map each problem to a small, testable feature you could build for cTrader.
Stay close to the community
Inspiration rarely comes alone. Join the cTrader Discord or follow the blog to see what others build and discuss. Sharing progress and asking for feedback early often turns half-baked ideas into something traders really want.
In short: traders don’t want complexity, they want clarity and control. Look at their behaviour, listen to their language and build products that quietly remove friction from their day. That’s how great ideas begin - and how your next best-seller is born.
Ready to build your next hit?
Don’t wait for the perfect idea - start experimenting today and let traders show you what works.
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