Stop losing sales to bad videos - and win a MacBook

Running 15 May - 15 June 2026

We’re launching the first cTrader Store Video Contest - a one-month challenge for sellers to create product videos that genuinely help traders understand, trial and buy their tools.
10 video mistakes that could be costing you sales
Product videos are more than demos - they can directly influence trust, trials and sales. Learn what a strong product video should include, how to guide users from YouTube to the Store and how affiliate links can help sellers turn incoming traffic into additional revenue.

The best videos win hardware. The rest get lasting visibility. Here’s everything you need to know.


What the contest is about

A product page with a great video converts better. That’s not an opinion - it’s the single biggest lever most sellers haven’t pulled yet.
This contest is a push to change that. We want sellers on cTrader Store to create videos that don’t just show what a product does, but explain why it matters, make it easy to evaluate and give traders the confidence to buy. If your video does all of that, you’ve got a real shot at the top prize.


The prizes

  • 1st place - MacBook Air M3
    The full prize. Powerful enough for content creation, trading and everything else.
  • 2nd place - iPad Pro 11
    A serious creative and productivity tool, not a consolation prize.
  • 3rd place - AirPods Pro
    Because good audio matters - whether you’re recording voiceovers or reviewing your P&L.

Beyond the hardware, top submissions also get:

Featured placement in a dedicated collection on cTrader Store - more impressions, more traffic, stronger positioning against competing products
Published on our YouTube channel (71,000+ subscribers) - long-term reach from an audience of traders actively looking for tools
Affiliate onboarding support - if you’re not yet in the affiliate programme, we’ll help you get set up on Impact.com so your video keeps earning after the contest ends


How to enter

  • Step 1 - Create your video
    Make a product video for a tool published on cTrader Store. It needs to meet our full video checklist (more on that below) and include affiliate links in the description.
  • Step 2 - Submit it
    Upload your video to YouTube and add the link to your product card during the contest window: 15 May to 15 June 2026.
  • Step 3 - Promote it
    Share your video anywhere you like - social media, trading communities, forums, paid ads. More visibility means more traders discover your product.
💡
No restrictions on how you make your video. Use screen recording, hire an editor, or go full AI - avatars, voiceovers, generated visuals - all of it is fair game. What matters is the result: clear, professional, and following the checklist. The best tool is simply the one that gets your video done.​​​​​​​​​​​​​​​​

How submissions are scored

Every submission is evaluated on two components:

  • Jury score
    Our internal jury watches each video and assesses it on clarity of explanation, structure and storytelling, visual quality, engagement and overall professionalism.
  • Checklist compliance
    This is pass or fail. If your video doesn’t meet every point on the checklist, it’s disqualified. No exceptions.

The video checklist

Clearly explain what the product does and who it is for
Show how to launch the product step by step
Demonstrate how to start and use the trial
Explain how to evaluate performance and results
Show a realistic usage scenario, not only isolated features
Add voiceover, captions or text inserts to explain key actions
Highlight important steps on screen
Explain setup requirements, limitations or special conditions
Include direct links in the video description
Use affiliate links where relevant to capture and monetise incoming traffic
💡
Staying tuned - we’re putting together a full guide on the best tools for creating product videos, including AI-powered options that can help you produce a polished result faster than you think. Watch this space.​​​​​​​​​​​​​​​​
Beyond traditional IB models: the unique two-stream approach of cTrader Store Affiliate Program
A new approach to affiliate marketing in trading: cTrader Store Affiliate Program enables partners to monetise both broker relationships and trading tools through a two-stream model.

Here’s the thing most sellers haven’t fully thought through: your video doesn’t just sell your product. Every trader who clicks your affiliate link is attributed to you - and that attribution lasts for at least six months.

The programme pays a commission of 10% or more on every referred sale - and that commission applies to any purchase a referred trader makes on cTrader Store, not just your own products. If they click your link and buy a bot from another seller, you still earn. You’re not just promoting your product - you’re monetising your audience’s entire activity on the platform.

Put simply: a single well-promoted video can generate a compounding revenue stream that keeps paying out long after the contest ends.

Affiliate links are required as part of the checklist. If your description doesn’t include a properly created link via Impact.com, your submission won’t qualify.


Important notes

  • Only videos submitted or meaningfully updated during the contest period (15 May - 15 June 2026) are eligible
  • Videos must be directly related to a product published on cTrader Store
  • Affiliate links must be active and correctly created via Impact.com
  • We reserve the right to disqualify videos that don’t meet quality or compliance standards

The contest runs for just 31 days. Every day you wait is a day another seller could be building visibility, earning affiliate commissions, and moving closer to that MacBook. You already have the product. You already have the story. All that’s left is to tell it on camera - and let your video do the selling for you.​​​​​​​​​​​​​​​​

Ready to enter?
Update your product video now.

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