Important update: New discount rules and upcoming sales on cTrader Store
We're introducing changes to how discounts work on cTrader Store to make promotions more effective for sellers and more valuable for buyers.
Previously, sellers could apply discounts of up to 50% at any time. As large discounts became increasingly common, they lost their impact and made special promotional events less meaningful.
Our new approach separates regular discounts from limited-time promotional campaigns, creating more opportunities to attract buyers during major sales.
What's changing?
Regular discounts are now limited to 20%
We've already introduced a 20% limit on regular discounts when creating or editing products.
Higher discounts will still be possible, but only during limited-time promotions coordinated with cTrader Store.
All existing discounts will be removed on 18 November
On 18 November 2026, we'll remove all existing discounts from cTrader Store.
Your products' actual selling prices will not change. Instead, the current selling price of each product will become its new regular price.
For example, a product originally priced at $100 with a 50% discount currently sells for $50. After the update, its regular price will simply be $50, with no discount applied.
Sellers will still be able to adjust regular prices and apply discounts of up to 20%. However, we ask sellers to use these options responsibly and avoid artificial price increases or misleading discounts.
Bigger discounts through special promotions
Discounts above 20% will be available exclusively through limited-time promotional campaigns.
cTrader Store will organise seasonal sales and other promotional events, notifying sellers in advance and inviting them to participate.
Sellers can also initiate their own limited-time promotions by contacting our support team with a proposal.
Upcoming sales: Black Friday and Cyber Monday
Our first major promotional events under the new discount policy are just around the corner.
Black Friday Sale — 25–27 November
Discounts of up to 90%
A three-day promotional event offering sellers the opportunity to attract new buyers with substantial limited-time discounts.
Cyber Monday Sale — 30 November
Discounts of up to 60%
A separate one-day sale providing another opportunity to promote your products.
How to participate
Sellers can participate in either sale or both.
To submit your products, contact our support team and provide:
- The links or IDs of the products you'd like to include
- The sale you'd like to participate in
- The discount percentage for each product in each sale
Coming next: Christmas Sale
We're also preparing a Christmas Sale running across December and January.
We'll announce the dates, discount limits and participation conditions in early December.
A more effective approach to promotions
Our goal is to make large discounts something worth waiting for, rather than a permanent feature of product pricing.
With regular discounts capped at 20% and bigger offers reserved for special events, we aim to create stronger promotional opportunities, more meaningful offers for buyers and a healthier marketplace for everyone.
The cTrader Store team
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