🏷️ Boost your sales with smart tagging in cTrader Store
Tags in cTrader Store are more than labels. They define how products are discovered, making it easier for traders to find the right tools - and for sellers to increase visibility and sales.
In cTrader Store, visibility determines sales. Traders who visit the marketplace rarely browse at random - they arrive with a purpose: to find an indicator, a strategy or a bot tailored to a particular market or instrument.
Tags are the bridge between your product and that trader.
To keep tagging clear and effective, each product can have up to 8 tags. This is usually enough to cover the market, strategy, instruments and technical tools your product relies on. By assigning the right tags, you make your solution easier to discover, easier to understand and more likely to be installed. Sellers who use tags effectively consistently see stronger results in both visibility and revenue.
What can you do right now?
Check if your products already have the correct tags - and add the missing ones to increase visibility.
Four categories of tags
To keep navigation simple and effective, cTrader Store uses four groups of tags: Markets, Strategies, Symbols, and Technical analysis. Together they cover the essential dimensions of any trading product.
Markets tags highlight where your product can be applied: forex, commodities, indices, crypto, stocks, or prop trading.
Strategies describe how the product works: scalping, breakout, grid, martingale, AI-driven solutions, or simple signal generation.
Symbols identify the instruments supported - from EURUSD and XAUUSD to BTCUSD or NAS100.
Technical analysis showcase the analytical tools your product relies on: RSI, ATR, MACD, Bollinger Bands, Supertrend, or VWAP.
This structure ensures that every product can be categorised in a way that makes it visible to the right trader at the right time.
The four tag categories in detail
1. Market
Market tags identify the trading environment where your product is best suited. They help traders instantly understand whether your tool matches their preferred market.
- Forex - for currency trading solutions, including Scalping bots for EURUSD or indicators optimised for multiple pairs
- Commodities - for products built to trade Gold, Oil, Silver or agricultural assets
- Indices - for strategies or signals applied to stock indices such as NASDAQ (NAS100), S&P500 or DAX
- Crypto - for bots, indicators or risk tools created for digital assets like BTCUSD or ETHUSD
- Stocks - for solutions tailored to individual company shares
- Prop - for tools developed with proprietary trading firm challenges and requirements in mind
💡 Why it matters: Traders often search by market. A Scalping tool tagged “Forex” will not appear in searches for Crypto, ensuring relevance and more qualified installs.
2. Strategy
Strategy tags describe how your product works. They are critical for traders who already know the style of trading they want to apply.
- Signal - products that generate clear entry or exit signals, helping traders identify when to open or close positions
- AI - strategies that use artificial intelligence or machine learning to analyse data and make trading decisions
- Breakout - tools designed to capture strong price movements after the market breaks through key levels of support or resistance
- Scalping - high-frequency products aimed at quick intraday trades with small but consistent profits
- Martingale - methods that increase trade volume after losses in an attempt to recover and gain profit
- Grid - products that place a structured sequence of buy or sell orders at fixed price intervals
- SMC - smart money concepts, strategies based on liquidity, institutional order flow and advanced market structure analysis
💡 Why it matters: A trader who prefers Scalping will immediately filter for that approach and ignore unrelated strategies. Without the right tag, your product will never reach them.
3. Symbol
Symbols show the exact instruments your product is designed for. They are especially important when tools are built for specific pairs, assets or indices.
- XAUUSD - Gold against the US Dollar
- EURUSD - Euro against the US Dollar, one of the most traded Forex pairs
- BTCUSD - Bitcoin against the US Dollar
- USDJPY - US Dollar against Japanese Yen
- GBPUSD - British Pound against the US Dollar
- NAS100 - the NASDAQ 100 stock index
- NZDUSD - New Zealand Dollar against the US Dollar
💡 Why it matters: Many traders focus on a single instrument. If your Gold strategy does not carry the tag XAUUSD, it will not appear in searches from traders interested in Gold.
4. Technical analysis
Technical analysis tags describe the indicators and analytical tools that form the foundation of your product. These tags make it easier for traders to quickly recognise the methods your solution relies on and to choose products that align with their own trading style.
- RSI - relative strength index, often used to measure the momentum of price changes and detect overbought or oversold conditions
- ATR - average true range, a volatility indicator showing the degree of market movement over a given period
- MACD - moving average convergence divergence, widely applied to identify trend direction and possible reversals
- Supertrend - a trend-following indicator based on ATR that helps determine potential entry and exit points
- Bollinger - Bollinger bands, showing volatility and price range around a moving average
- VWAP - volume weighted average price, commonly used by intraday traders to assess the average traded price
- Fibonacci - retracements and extensions that highlight potential levels of support and resistance
- ZigZag - an indicator that simplifies price charts, marking trend structure and major swing highs and lows
- FVG - fair value gap, a concept from price action and smart money strategies that identifies imbalances in the market
💡 Why it matters: A trader who trusts RSI or MACD will look specifically for those terms. The right tag can turn your product into their immediate choice.
Why tags matter for sellers
- Visibility in search: Your product appears in more relevant results.
- Relevance: Traders see at a glance that your tool matches their style.
- Higher installs: Products with clear tags get tried more often.
- Revenue growth: More installs mean more subscriptions and repeat buyers.
Why does it matter for your sales?
Products with accurate tags appear in more searches, attract the right traders, and generate higher revenue.
Best practice in tagging
- Always combine tags from different categories: market + strategy + symbol/technical analysis.
- Think like a trader: What exact keyword would I type to find this product?
- Avoid duplication between product title and tags.
- Keep tags accurate: misleading tags reduce trust and lower conversions.
- Use no more than 8 tags: this keeps your product relevant and prevents over-tagging.
What’s your next step?
Boost the visibility of your products and attract more traders by updating them with the right tags.
Final note
In cTrader Store, tags are not decoration. They are a vital part of how your product reaches the right traders. By using them strategically, you give your solution the visibility it deserves - and unlock more sales opportunities with no extra effort in development or design.
Sofia Savchenko
Sofia Savchenko
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