Black Friday proved it: cTrader Store promos drive real sales, real visibility and real growth🚀

Black Friday on cTrader Store generated 300% in direct sales compared to what our sellers usually earn during the same period, proving that our promos deliver real sales . We are now launching 2 December campaigns.

Black Friday proved it: cTrader Store promos drive real sales, real visibility and real growth🚀

Black Friday is behind us, and the results were stronger than we even projected. In just three days our campaign generated around 100 transactions and 300% in direct sales compared to what our sellers usually earn during the same period. For a curated marketplace like cTrader Store this is a major signal: our promotion model works, and it works fast. While other platforms struggle with noise and oversaturation, cTrader Store campaigns bring targeted visibility that actually converts — and almost 50% of this growth came directly from products that participated in the Black Friday promotion.

This is why joining our promos matters - and why sellers who participate gain a real competitive edge.

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The results from just three days

Across all participating products we achieved:

• around 100 transactions
• 300% in direct sales compared to the same period normally
• with almost 50% of this revenue coming from products that were part of the Black Friday promotion

— all in just 3 days.

And this doesn’t include several products purchased outside the main list, so the real impact is even higher.
Every seller who joined the campaign saw more visibility, more installs and more sales - exactly what our promotion model is designed to deliver.

We promised to actively promote your products, experiment with new mechanics and create real opportunities for growth.
Black Friday was proof that we’re on the right track.


What’s next: two high-impact promos you can join

To keep the momentum and bring even more visibility to sellers, we are launching two new Store-wide promos. These campaigns are designed to highlight strong products and help new sellers grow faster.

1. Mid-December spotlight for new sellers

A curated, high-visibility selection running next week.
Perfect for sellers who want early traction and credibility.

Who can join:

  • sellers with fewer than 10 sales
  • products that meet our quality criteria
  • listings with a real discount of 50% or more
    (we check pricing history to ensure the discount is genuine)

This campaign is built to boost installs, early reviews and first-time conversions.

If you would like to be part of the campaign, please register here:

👉Apply for promotion

2. Christmas sale from 25 December to 5 January

A major seasonal promo that will bring a surge of new buyers to the Store.

Who can join:

  • sellers with high-quality products
  • those offering a real discount of 50% or more

Christmas and New Year consistently bring strong user activity - a perfect moment to maximise your visibility.

If you would like to be part of the campaign, please register here:

👉Apply for promotion

Join the upcoming promos

Black Friday was only the beginning.
We now know that our promotion mechanics scale, deliver value and give sellers a powerful advantage that other marketplaces simply do not offer.

If you want more visibility, more installs and more conversions, these next promos are the best place to start.