10 best tools for creating a product video
A good product video converts better than any description. These 10 tools cover everything from screen recording to AI voiceover - most of them free or under $30 a month.
Making a product video doesn’t require a studio, a camera crew or a big budget. The right tool does most of the heavy lifting - you just need to know which one fits your workflow.
Whether you’re recording your screen for the first time or already making regular content, there’s a tool here that fits. We’ve covered screen recorders, AI video generators, voiceover tools and video editors - so you can mix and match depending on what you need.
Screen recording
Loom
The easiest way to get a product video done fast. Loom records your screen, webcam, or both simultaneously, and gives you a shareable link the moment you stop recording. No upload queue, no file management.
It's well suited for walkthroughs, installation guides and setup demos - the kind of content that covers checklist points 7, 8 and 9. The free plan supports recordings up to 5 minutes, which is plenty for a focused product overview. Paid plans start at around $15/month and remove the time limit.
One thing to note: since Atlassian acquired Loom in 2023, some users have reported occasional technical issues. Worth testing before you commit.
Best for: quick walkthroughs, setup guides, showing the product in action
Free plan: yes (5-minute limit)
Paid from: ~$18/month
OBS Studio
If you want full control over your recording setup without paying for it, OBS Studio is the standard. It's free, open-source and handles multi-source recording - meaning you can record your screen, a webcam, audio inputs and overlay graphics all at once.
The learning curve is steeper than Loom, but the output quality ceiling is much higher. Good for sellers who want to add branding, transitions, or professional-looking layouts to their recordings.
Best for: advanced recording setups, multi-source captures, zero budget
Free plan: fully free, always
Paid from: free
AI video creation
InVideo AI
InVideo AI turns a text prompt into a complete video: script, footage, voiceover, subtitles and music - in minutes. It's not magic, but it's genuinely fast. You describe what you want, and the AI builds a first draft you can edit by typing instructions rather than clicking through a timeline.
The platform currently lists access to multiple premium AI video models, including Veo 3.1, Sora 2 Pro and Kling 3.0, under a credit-based subscription - models that can be expensive to access separately through premium plans or API usage. For product explainers and short-form promotional content, it's hard to beat on speed. Model availability and pricing can change, so it's worth checking the current plan details before committing.
Worth knowing: InVideo works especially well if you already have a script or a clear idea of your structure. If you go in without a plan, the output can feel generic.
This article? We put the video for it together in InVideo.
Sofia Savchenko
Best for: fast first drafts, promotional clips, non-editors
Free plan: yes (limited exports)
Paid from: ~$28/month
Higgsfield AI
Higgsfield is built for cinematic AI video generation. It aggregates 15+ AI models - including Sora 2, Veo 3.1, Kling 3.0 and others - and lets you generate short, high-quality video clips from text or image prompts.
What makes it stand out for product videos is the camera control system: 70+ presets like dolly shots, crash zooms and 360 rotations. Paired with its LipSync feature, you can create talking-head content or product showcase clips without filming anything.
It's credit-based, so costs can add up quickly if you're iterating a lot. The starter plan is from $9/month, but heavy use of premium models (Sora 2, Veo 3.1) burns credits fast.
The video at the top of this article was made entirely in Higgsfield - no camera, no studio, no editing software.
Best for: cinematic intros, animated B-roll, AI avatars, polished short clips
Free plan: yes (very limited)
Paid from: ~$9/month
Voiceover
ElevenLabs
One of the strongest AI voiceover tools available right now. ElevenLabs produces voices that are genuinely hard to distinguish from human recordings in blind tests - natural pacing, real inflection, no robotic cadence.
Voice cloning is available on paid plans. Instant cloning can work from a short sample, while higher-quality professional cloning requires a much longer clean recording and consent verification. That means you can narrate future videos without recording anything new - just type your script and export.
For a cTrader Store product video, this solves the biggest single barrier most sellers face: not wanting to record their own voice.
Best for: high-quality voiceover, voice cloning, multilingual narration
Free plan: yes (10,000 characters/month)
Paid from: ~$5/month
Murf AI
Where ElevenLabs focuses purely on voice quality, Murf is built more like a full voiceover studio. You get 200+ voices in 35+ languages and 10+ accents, a word-level editor to adjust timing and emphasis, background music mixing and direct video export - all in the browser.
If you want to produce a finished, narrated video without switching between tools, Murf is the more contained option. The quality is slightly behind ElevenLabs at the top end, but more than good enough for product explainers and tutorials.
Best for: narrated product videos, syncing voice to video, all-in-one workflow
Free plan: yes (10 minutes, no commercial rights)
Paid from: ~$19/month
Video editing
CapCut
CapCut has become the default editor for short-form content creators - and with good reason. It's free, fast, and its AI features are genuinely useful: auto-captions in 23+ languages, background removal, voice cloning and an AI script generator.
For a product video checklist, the auto-caption feature alone is worth it - it covers point 5 (voiceover or captions) with almost no effort. The template library is extensive, and exports are watermark-free on the desktop version.
Not ideal for longer, more complex edits. But for a focused, 3-5 minute product video, it's hard to justify using anything more complicated.
Best for: adding captions, quick edits, short-form product videos
Free plan: yes (desktop, no watermark)
Paid from: free for most use cases
DaVinci Resolve
The professional option - and the free version is remarkably capable. DaVinci Resolve is the industry standard for colour grading, but it also handles full video editing, audio post-production and motion graphics in a single application.
If you want your product video to look genuinely polished - well-lit screen recordings, clean colour correction, professional transitions - Resolve is the tool. The learning curve is real, but there are plenty of tutorials available and the results are visibly better than consumer tools.
Best for: high-quality production, colour correction, long-form videos
Free plan: yes (fully featured free version)
Paid from: free (Studio version at ~$295 one-time)
All-in-one tools
Descript
Descript takes a completely different approach to editing: you edit the video by editing a text transcript. Delete a word from the transcript, and the corresponding footage disappears. This makes removing filler words, mistakes and pauses genuinely effortless.
It also handles screen recording, voiceover generation and overdub - meaning you can correct a mis-spoken line by typing the correction, and Descript generates your voice saying it. For non-editors who want a clean result without a traditional editing workflow, it's one of the most practical tools on this list.
Best for: removing filler words, transcript-based editing, non-editors
Free plan: yes (limited)
Paid from: ~$24/month
Canva
Canva isn't primarily a video tool, but its video editor is more capable than most people realise. You can build animated intros, title cards, lower thirds and outros - all of which go a long way towards making a screen recording look like a finished, branded product.
For sellers who already use Canva for their product page assets, extending into video with the same tool keeps the workflow simple. Canva Pro unlocks the full template library and removes the watermark from exports.
Best for: intros, title cards, branded lower thirds, non-technical sellers
Free plan: yes (with watermark on some exports)
Paid from: ~$15/month
Which tool should you use?
It depends on where you’re starting from:
- Complete beginner, just need to record your screen - start with Loom. It’s the fastest path from nothing to a shareable video.
- You have recordings but need to edit and add captions - CapCut handles both, for free.
- You don’t want to record your own voice - ElevenLabs for the voiceover, then drop the audio into CapCut or DaVinci.
- You want AI to build the whole thing from a prompt - InVideo AI. It won’t be perfect, but it’ll get you a workable draft in under 10 minutes.
- You want a genuinely cinematic result - Higgsfield for B-roll and intros, DaVinci for the edit, ElevenLabs for the voiceover.
- You want one tool that does everything - Descript or Murf, depending on whether editing or narration is your bigger challenge.
Most winning product videos are made with two or three tools, not one. A Loom recording, an ElevenLabs voiceover, and a CapCut edit covers the checklist and produces a result that looks properly considered.
Not a seller? You can still earn from your video
This isn’t just for sellers. If you’re a trader who uses tools from cTrader Store, you can make a review or walkthrough video - and earn a commission on every sale it generates.
Join the cTrader Store affiliate programme, add your affiliate link to the video description, and earn 10% or more on every purchase made by traders who click through. That applies to any product on the platform, not just the one you reviewed.
The attribution window is at least six months - so a video you post today keeps earning on traffic you brought in long after you’ve moved on to something else.
The tools in this article work just as well for a buyer’s review as they do for a seller’s product demo. Record your screen, show how you use the product, add a voiceover explaining what you like about it - and link out with your affiliate link.
Aisylu Chanysheva
The cTrader Store Video Contest is open until 15 June 2026. If you’ve got a product on cTrader Store, this is your push to finally make that video. Meet the checklist, submit before the deadline, and the best video wins a MacBook Air M3. Second place takes home an iPad Pro 11”, third gets AirPods Pro. Every strong submission also gets featured on the Store and considered for publication on our YouTube channel. Full details, prizes and the complete checklist are linked below.
Sofia Savchenko
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