Beyond traditional IB models: the unique two-stream approach of cTrader Store Affiliate Program

In our previous article we introduced cTrader Store Affiliate Program and explained how partners can promote products from cTrader Store and earn commissions. Here we focus on what makes it fundamentally different.

Join the cTrader Affiliate Program and earn from two revenue streams

Learn how to monetise your trading audience with the cTrader Store Affiliate Program through two revenue streams - earning from both cTrader Store referrals and broker partnerships.

Blog cTrader Store. Algos, Indicators, WebView pluginsAisylu Chanysheva

For existing IBs, the main point is simple: cTrader Store does not replace the traditional IB model - it extends it.

Unique value proposition: two revenue streams instead of one

Most affiliate models in trading are built around a single monetisation path.

Affiliates refer traders to brokers and earn commissions from trading activity.

For most introducing brokers, monetisation starts with broker referrals. An IB brings traders to a broker and earns commissions from trading activity. That remains the foundation.

cTrader Store Affiliate Program complements broker referrals, not competes with them.

It is built around two independent revenue streams:

• IB commissions from broker referrals
• Affiliate commissions from products in cTrader Store

This approach expands monetisation beyond access to trading. It also captures value from how traders improve their performance over time.

The uniqueness of the model lies in this combination. Instead of relying on a single interaction, it allows monetisation across multiple stages of the trader lifecycle.

How it works

A trader’s journey rarely ends with choosing a broker.

After registration, many traders continue looking for ways to improve their trading: automation, strategies, indicators, plugins and workflow tools.

This is where cTrader Store adds value. Store products increase conversion opportunities beyond broker signup.

Instead of relying on one monetisation event only, partners can generate value across more stages of the trader journey. We help IBs monetise the same traffic across more touchpoints.

That means the same audience can create value:

• when a trader opens an account with a broker
• when the same trader later purchases a product from cTrader Store
• or even when product discovery comes before broker intent

An equally important part of the model is that we do not take IB traffic away.

If a partner already works with one or more cTrader brokers, we can support that existing IB setup inside the Store experience. In practice, this means their audience can see their own broker links in relevant Store placements, instead of being redirected into a generic broker flow.

Your traffic can stay aligned with your own broker links.

So cTrader Store becomes more than an additional affiliate channel.

cTrader Store acts as a platform for your existing IB setup, not a replacement for it.

Why this is unique

The uniqueness is not only that there are two revenue streams.

The real difference is that these two streams work together, not against each other.

Most affiliate models in trading focus on one outcome only: broker registration and trading activity. cTrader Store expands that logic by adding product-driven conversions without breaking the partner’s broker setup.

That means:

• the IB model stays in place
• broker monetisation remains the foundation
• product commissions add a second layer of value
• the partner’s own broker links can stay part of the journey
• the same traffic gets more ways to convert

This is what makes the model genuinely different.

For IBs, the value proposition is straightforward:

• cTrader Store does not replace the IB model - it extends it.
• We complement broker referrals, not compete with them.
• We help IBs monetise the same traffic across more touchpoints.

In practical terms, that means a stronger model for affiliates and IBs:

keep your broker commissions, add product commissions, and monetise the same traffic more effectively.